Membership

It’s a referral. It just happens online.

When a neighbor asks who to call, other neighbors answer with a name. Membership makes sure that name leads straight to you: your phone, your hours and your offer.

We take a look before we say yes.

Why this is different

This isn’t an internet lead.

A Google click is someone who typed a phrase and picked one of the ads at the top of the page. They don’t know you, and they’ll click the next one if you don’t pick up.

A Facebook ad reaches someone who was scrolling for something else. You paid for the moment their thumb slowed down.

A neighbor’s recommendation is different. Someone asked people they trust who to call, and they heard your name. That’s a referral. Google and Meta sell impressions and clicks. Shop Local Delmarva sells introductions.

Where neighbors find you

Four places, one listing.

The appMostWhere neighbors ask, answer, and clip your offers.
The Facebook groupA lotWhere the conversation started, and still runs every day.
Your member pageAlwaysYour own page on the web, built to be found on Google.
The magazineSomeThe printed quarterly, in homes around the Shore.

How it works

Three steps, and you’re live.

1Pick your areasYour home area is included. Add any others where you work.
2Write one lineTell neighbors what you do best, in your own words. We add your hours, phone and photos.
3You’re liveYour Member tag appears, neighbors who named you hear you’ve joined, and your offers can be clipped.

We read your first three offers before they go out, to make sure they’re clear and you can honor them at the counter. It keeps every offer on Shop Local worth clipping.

Reporting

We tell you who walked in.

Every offer a neighbor clips is tracked to the counter. Google Ads can tell you who clicked. We can tell you who showed up.

FirstClippedA neighbor saved your offer to their phone.
The one that countsWalked inThey showed it at your counter. The introduction happened.
Still to comeHoldingClipped and not used yet. These are customers on their way.

Views of your page and calls from it come second, in the same monthly report.

Your areas

You decide where you’re seen.

Neighbors see the businesses in their own part of the Shore. Your membership includes your home area. Add any other area you serve for $25 a month.

Six areas are live today. More open as neighbors join.

Each area is the part of the Shore closest to its towns. Your home area is the one your business is in. Shoreline © OpenStreetMap contributors.

How placement works

One spot per category, per area.

Nobody can pay to rank higher in Discover. Every business list is ordered by distance, then by who has waited longest to be shown. For businesses, the one paid placement is prominence: your name shown bolder and larger, in the same place in the list. There is one prominence spot per category in each area, and six areas are live. Sponsored events can pay for the top of Events, and they are marked Sponsored.

Category Greater SalisburySomersetWestern SussexBerlin / Ocean PinesOcean CityLower Worcester
Accounting 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Roofing 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Plumbing 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Heating & Air 2 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Electrical 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Bath & Remodeling 2 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Landscaping & Lawn 1 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Auto Repair 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Builder & Remodeling 1 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Hair & Barber 1 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Dental 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Exteriors & Siding 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Fitness 0 of 5 0 of 5 1 of 5 0 of 5 0 of 5 0 of 5
Flooring 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Insurance 1 of 5 1 of 5 1 of 5 1 of 5 1 of 5 1 of 5
Legal 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Pets & Veterinary 1 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Real Estate 1 of 5 0 of 5 1 of 5 0 of 5 0 of 5 0 of 5
Septic & Well 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5
Towing 1 of 5 0 of 5 0 of 5 0 of 5 0 of 5 0 of 5

Members in each category, per area, out of 5. Read from the system, never typed in.

Price

The price, as plain arithmetic.

Membership, including your home area$199 / mo
Each additional area+ $25 / mo
Every area on the peninsula$499 / mo
Prominence, first area$99 / mo
Prominence, each area after+ $15 / mo
Put another wayIf one new customer a month walks in because a neighbor said your name, membership has paid for itself.Month to month. Cancel with 30 days’ notice.Founding membership: $199 a month for your core market, or $249 a month for all 17 areas, held for as long as you stay.

Before you apply

Are we the right fit for each other?

We’re a good fit if
  • You’re a local business people on Delmarva can call or walk into.
  • Your best customers already come from word of mouth.
  • You’ll answer when a neighbor mentions you.
  • You can honor an offer at the counter, every time.
We’re probably not a fit if
  • You want leads you can buy by the dozen.
  • You need to be listed first. Nobody is listed first here.
  • You don’t serve people on the peninsula.
  • You’d rather not be reviewed before your offers go out.

Questions

What owners ask us.

How is this different from buying Google or Facebook ads?

Ads buy you a place in front of strangers. Here, you show up when a neighbor asks who to call and other neighbors answer with your name. We don’t sell clicks or impressions. We make introductions.

Can I pay to be listed first?

No. Nobody can pay to rank higher in Discover. Business lists are ordered by distance, then by who has waited longest to be shown. For businesses, the one paid placement is prominence: your name is shown bolder and larger in the same spot, and there is one per category in each area. Events are separate: an organizer can sponsor an event to show it at the top of Events, and it is marked Sponsored.

What if nobody has recommended me yet?

Neighbors name businesses first, and that is how listings start. If you’re not listed yet, ask a few customers to recommend you in the app. You can still apply, and we’ll talk it through.

What does “walked in” mean in my report?

A neighbor clipped your offer in the app and showed it at your counter. It is the one number that proves the introduction happened, and it is the first thing your monthly report shows.

Why do you review applications?

Neighbors trust the list because it’s local and honest. We check that you’re a real local business that people here can call or walk into, before your Member tag goes live.

Do you check my offers?

Yes. We read your first three offers before they go out, to make sure they’re clear and you can honor them at the counter. After that, you post when you like.

Is there a contract?

Membership is month to month. You can cancel with 30 days’ notice.

What happens to the recommendations if I cancel?

They stay. They belong to the neighbors who wrote them. Your listing goes back to the basics: your name, town and what neighbors said.

What areas do you cover?

We’re live in six areas on the Delmarva Peninsula, with more opening as neighbors join. Your membership includes your home area, and you can add others.

Who do I talk to?

Justin and the Shop Local team. Every member has a real person to call, and the number is on the Contact page.

Apply for membership

We take a look before we say yes.

Six questions. Nothing on your listing changes until we say yes.